Influencer & Social Media Strategy Expert.
I helped create and define the influencer marketing model that brands use today. As one of the first Instagram influencers in 2011, I organized Instagram-focused events and secured sponsorship with brands such as Evian, W Hotels, and Warby Parker. In 2012 I co-founded the first Instagram influencer marketing agency, The Mobile Media Lab, where I led all accounts and oversaw all campaigns. I'm currently the Senior Director of Influencer Strategy at MWWPR. I've been featured on Instagram's blog and suggested user list, and quoted as an industry leader in dozens of publications.