Social media and marketing expert with10+ years of experience.
I started a groundbreaking community for Instagrammers in NYC in March 2011 (@instagramnyc) a few months after Instagram launched. I organized monthly events for Instagrammers, secured sponsorships with brands like Warby Parker and Evian, and hosted the first-ever Instagram photography show at the W Hotel in Times Square. During this time I was featured on Instagram's blog and suggested user list.
Over the course of 2012 I traveled to Abu Dhabi (see my article on socialfresh.com) and Miami (featured on ESPN) to promote PUMA's role in the Volvo Ocean Race, created exclusive images for Veuve Clicquot's fall harvest in France, and photographed behind-the-scenes at an NHL playoff game, the US Open, at fashion shows and music festivals - all as one of the first Instagram influencers.
My unique insight into the potential of Instagram as an advertising tool caused me to launch The Mobile Media Lab in early 2012, the first company to connect brands with Instagram influencers. At MML I led all accounts and oversaw all campaigns, where I created over 75 marketing campaigns with a variety of clients such as Sony, Expedia, CLIF Bar, Timex, Anne Taylor, and the Wildlife Conservation Society.
I'm currently Senior Director of Influencer Strategy at MWWPR.
In the years before Instagram, I managed marketing, sales, and community life for the Downtown Alliance at The Hive, one of New York's first small business incubators / coworking spaces. Before that I spent 7 years at Global Works Travel, an experiential travel company dedicated to community service around the world. Explore my entire career on LinkedIn.
I am an avid environmentalist. I serve as the Chair of my city's Conservation Advisory Committee and as a member of Dutchess county's Environmental Management Council. I co-founded Green Beacon Coalition, which is a group of active community members who are fostering sustainability, conservation, and environmental initiatives in the City of Beacon. I live in the Hudson Valley with my wife, a chef-instructor at The Culinary Institute of America, our son Maxwell, and our energetic black lab, Shea.