Influencer Campaigns

Corning Museum of Glass / Brian DiFeo

Corning Museum of Glass / Brian DiFeo

Client: I Love New York

Project: Send popular Instagrammers to New York museums to promote discounted tickets for state tourism board.

Summary: Selected 5 influential Instagrammers with over 500,000 total followers, managed travel logistics to visit museums, provided creative direction on photography and captions, and acted as agent between talent and client. (See sample post here).

Special Events & InstaMeets

Photo by @BostonGeorgina

Photo by @BostonGeorgina

Client: Salt For Life 

Project: Bring together the most popular Boston-based foodies for a special photography and culinary event.

Summary: Organized a meetup for Salt For Life with popular food Instagrammers in Boston who invited their audience to attend an exclusive event at a culinary school. Fifteen influential Instagrammers attended the event, shared photos of the experience and mentioned the client in every posts. (See the event page here and sample Instagram post here).

Social Media Strategy

Content Example / Brian DiFeo

Client: The Roundhouse, a premiere hotel, restaurant and event space in the Hudson Valley

Project: Create content calendar and posting guidelines; develop consistent brand voice and visuals across social media.

Summary: Executed brand-focused strategy and guidelines, combined with special events and influencer promotions, that resulted in 300% audience growth on Instagram and 400% increase in Facebook engagement over 6-month period. (See sample post here and here).

Instagram Strategy

Cover of Instagram Guidelines

Client: Western Union

Project: Create brand-specific Instagram Guidelines.

Summary: Created a 44-slide Company Guidelines deck that included Instagram marketing strategies, advertising guidelines, account management plan, and best practices.

Account Management

Roundhouse Lounge / Brian DiFeo

Roundhouse Lounge / Brian DiFeo

ClientThe Roundhouse, a premiere hotel, restaurant and event space in the Hudson Valley

Project: Grow Instagram audience and completely manage Instagram account.

Summary: Tripled Instagram audience and quadrupled engagement by posting compelling photos with relevant captions. Implemented brand-specific engagement strategies, arranged influencers to stay at the hotel, and organized special events at the hotel. 

Branding & Website

Client: Green Beacon Coalition, an environmental organization co-founded by Brian DiFeo

Project: Develop a new brand, including logo, website, mission statement, and social media accounts.

Summary: Beginning in March 2017, Green Beacon Coalition's website, social media accounts, and events have become the main resource for environmentalists and residents in Beacon. 

@RoundhouseBeacon Instagram Growth

Consistent posting, excellent content, influencer visits, and an InstaMeet contributed to over 2,100 new followers