Influencer Campaigns
AT&T / @weylie
Client: AT&T
Project: Find, hire, and manage 16 Asian-American Instagram influencers to promote AT&T's campaign, #NewGenerAsian.
Summary: Sixteen influential Instagrammers with over 1.2 million total followers shared 92 images on Instagram and received over 300,000 likes and comments. All posts featured AT&T product and drove traffic to campaign website.
Special Events & InstaMeets
Photo by @BostonGeorgina
Client: Salt For Life
Project: Bring together the most popular Boston-based foodies for a special photography and culinary event.
Summary: Organized a meetup for Salt For Life with popular food Instagrammers in Boston who invited their audience to attend an exclusive event at a culinary school. Fifteen influential Instagrammers attended the event, shared photos of the experience and mentioned the client in every posts. (See the event page here and sample Instagram post here).
Social Media Strategy
Content Example / Brian DiFeo
Client: The Roundhouse, a premiere hotel, restaurant and event space in the Hudson Valley
Project: Create content calendar and posting guidelines; develop consistent brand voice and visuals across social media.
Summary: Executed brand-focused strategy and guidelines, combined with special events and influencer promotions, that resulted in 300% audience growth on Instagram and 400% increase in Facebook engagement over 6-month period. (See sample post here and here).
Instagram Strategy
Cover of Instagram Guidelines
Client: Western Union
Project: Create brand-specific Instagram Guidelines.
Summary: Created a 44-slide Company Guidelines deck that included Instagram marketing strategies, advertising guidelines, account management plan, and best practices.
Account Management
Roundhouse Lounge / Brian DiFeo
Client: The Roundhouse, a premiere hotel, restaurant and event space in the Hudson Valley
Project: Grow Instagram audience and completely manage Instagram account.
Summary: Tripled Instagram audience and quadrupled engagement by posting compelling photos with relevant captions. Implemented brand-specific engagement strategies, arranged influencers to stay at the hotel, and organized special events at the hotel.
Branding & Website
Client: Green Beacon Coalition, an environmental organization co-founded by Brian DiFeo
Project: Develop a new brand, including logo, website, mission statement, and social media accounts.
Summary: Beginning in March 2017, Green Beacon Coalition's website, social media accounts, and events have become the main resource for environmentalists and residents in Beacon.